How to Write a Marketing Management Essay
Marketing management is a complex field consisting of different operations required to carry out a particular marketing plan or strategy. When writing essays on marketing management some important differences must be understood. Learning how to write a marketing management essay requires work on studying a product with reference to its competitors and its market and how it should establish itself. Marketing strategy decides what approaches will best suit the product’s success from marketing perspectives. The final implementation of these plans and strategies is called marketing management which looks into the little details of ensuring a good product marketing strategy execution.
When writing an essay on marketing management, the first and foremost target is to study and analyse the question at hand and what needs to be addressed. Sometimes one has to choose a topic for himself. Many students find it very difficult to do so and therefore need help through professional writing organizations such as Academic Sciences. The student must see what the new marketing strategies are, and how they can be implemented more creatively and productively. It may branch out to become comparisons to study how two different companies applied the same marketing management for carrying out their marketing plans and what made them stand out or fail. By clarifying the intent and objectives of the paper, a list of objectives can be created to carry the paper forward and bring it to direction.
With marketing management, the key management principles remain the same. Therefore, the introduction part of the marketing management paper write-up will highlight the company or the product, what the current challenges are and areas of work needed and what the proposed plans to turn the product around are. Note the difference from other marketing papers. Other marketing papers describe these issues in their findings, results and analysis sections. However when learning how to write a marketing management essay it should be noted that these are highlighted in the beginning, showing that these findings have been established and the marketing management is to be developed based on the plan introduced in the introduction component.
The second portion of the marketing management paper, the literature review, will then look into the four aspects of management; planning, organising, leading and controlling. Most of the marketing management papers will rely on this format due to the applicability in the real scenario. These are rough guidelines meaning that some portions in some studies may require more time, devotion and analysis than others. Initially the student needs to identify the plan and what the logic behind it is. He should put forward the proposed plan and clarify the next marketing management targets. Again, professional writing companies such as Academic Sciences can give guidance on how to critically analyse the findings of the market, why a certain change is needed and what the best plan is to carry out the change. This along with factors such as budget, time, geographical constraints etc. will be addressed at the planning stage to come up with the best marketing management plan to carry out the strategy.
The second stage of learning how to write a marketing management essay will highlight the organisation of the strategy. Remember that marketing management takes care of the small details of the project and how any changes will come about. Therefore it will highlight the role of different teams, who they will comprise of, what their responsibilities will be, who will lead them, and what are the collective functions needed to be attained. Organising the plan will require estimates and cost analysis as well. The reasonable and practical time lines will need to be established. All these components will come into the second part of the paper.
The third portion of the marketing management paper will be the leading phase of management, where the student will highlight the role of the leader and how directions will be given. When learning how to write a marketing management essay, it should be understood that great marketing plans on the global level require very precise coordination between multiple teams. Therefore, the understanding of global management should be discussed here and how a company will go about completing the task. The motivational aspects of leadership, motivation, morale, bonus, incentives etc. all will be discussed here. The number of persons to be employed in the marketing plan will also be discussed here. The rationale of choosing this number of employees and resources will be critically discussed and justified here, and the total budget expenses will also be tallied up and presented here.
Finally the fourth portion when learning how to write a marketing management essay is to highlight the different controlling aspects of management, how the outcomes will be controlled, who will over look them, what the potential pitfalls to watch out for are and what the potential threats that can emerge out of the market will be. Alongside, any situational factors such as rising prices etc. will also be brought into consideration here.
Since marketing management papers can comprise of either already conducted plans or proposed plans, the outcomes will be based on the type of paper presented. Should it be a discussion of a marketing plan that has already been executed, the student will now come to discussing the outcomes of the plan that were obtained after the set target date. These outcomes will be more comprehensive and accurate, and therefore, a more graphical representation and comparisons can be drawn to the brand or product performance before and after the marketing plan initiation. The outcomes in such cases will also describe the level of success or failure and the different challenges that came about during the execution of the strategy.
On the other hand, if the student is requested to propose a plan, and create a marketing management outline, here he will have to use his ingenuity to create projections for the future. Academic Sciences can provide the student with many ideas from which the student can choose a topic and one of our expert writers can create the plan for you as part of our assignment writing service. He will have to use his studies and understanding to generate believable and practical statistics that may come about after the application of the management plan. Contingency factors will also be discussed here.
Following this will be the conclusions and results. The conclusion and results will demonstrate the targets aimed at, why they are important and what positive changes can come about by the application of the plan.
In conclusion, when learning how to write a marketing management essay, highlight how the creative ideas of marketing will be translated into reality. These papers require a lot of calculations and statistical analysis and cannot be based on ideals. The vision and mission of a brand or company require a strong foothold in these papers. With the correct approach a strong paper can be presented to highlight marketing management strategies successfully.
Make sure that you give your essay a thorough proofread before submitting it, as many students lose marks for silly mistakes. Ask a friend to read over your paper or for a more professional service, consider our proofreading, critiquing and editing service.
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